Distributor

FE Sports

Operates as an Australian cycling and sports equipment retailer that also carries wearable electronics and sports audio accessories, including bike computers and power meters from Wahoo and bone-conduction headphones from Shokz. Coverage is limited to Australia, selling direct to consumers and specialty cycling shops through an e-commerce platform based in Queensland. Functions as a niche specialty reseller of sports electronics rather than a broad-line electronics distributor.